What Now Travel partner with VisitLondon to create the Official London City Guide App

TechHub member and Disrupt Europe 2013 alum, What Now Travel, is yet to launch its mobile roaming busting travel guide app, but is already forging alliances with the London tourist board.

The startup, working offline, provides local maps and attractions info without the need for a cellular or any other data connection ensure you can have your roaming switched off and still fully enjoy city sights.

A jointly branded app, due to launch later this month will be called The London Official City Guide App and is set to replace the current official city guide app made by the London tourist board�s promotional organisation, London & Partners.

London tourist board now joins What Now's initial content partners Foursquare, Yelp, Wikipedia and Facebook .

Discussing the scope of the partnership, What Now Travel founder and CEO Tony Sandler told TechCrunch:

'We are working with them to both plug in their content (in addition to our sources like Yelp, Foursquare etc.) and also from a distribution point of view. We have partnered to create a jointly branded app (so they have not paid us to make a white label solution). This joint app will replace their existing app in the App Store and will be promoted by us and them as the sole Official London City guide over both offline and online channels in London. This a multi-year, exclusive deal between us and it�s relatively comprehensive as agreements go.'

Sandler also confirmed the startup will still be launching its own brand standalone multi-city app in future but said it�s planning to wait several months at least, while it focuses efforts on the U.K. capital.

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