What Now?! App, A Pocket Concierge For The Airbnb Generation, Launches At Disrupt Europe

This article has been reposted from TechCrunch.com

Ever been on holiday and started reaching for your smartphone to look something up, only to remember it�s stuck on airplane mode because you don�t want to get stung with roaming charges? Or wondered what�s cool to do around the Airbnb apartment you rented in an outlying district of Paris, and wasted ages on the Wi-Fi trying to track down a decent place for dinner?

What Now?! is an iOS app for travellers that offers a neat workaround for the roaming smartphone killjoy problem, while also giving a helping hand to steer you through the local knowledge gap. What Now Travel, the London-based startup behind the app � which is launching on stage today, here at Disrupt Europe 2013 � was founded last year. It began testing its ideas for an offline travel app on Barcelona, before moving on to a small private beta in London.

Next up it will be opening the app�s doors to the public � expect it on the App Store in a few weeks� time � sticking with London for starters before expanding to support other popular tourist destinations. The ultimate vision is to offer a single app that can be your companion regardless of the city or location you�re travelling to. That approach sets it apart from travel rivals taking the �download an offline city guidebook� route to tackle the same problem.

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