It�s often said that startups overwrite the old business attitudes. To note down some valuable points on how they are doing that, we invited Charles Busmanis (Head at RTU Design Factory) and Gilad Regev (CEO at Windfire) to our meetup to hear their startup story. What did we find out? Startups are in a constant cycle of experiment, and you need to be aware of that!
Design making on the loose
It�s not a secret that startups fail, learn and start again, and there may be a portion (small or huge) of success along the way. Yet, to make sure this particular pattern appears, you can�t forget about one significant attachment that accompanies every single venture � experiment. Charles welcomes �the experiment� into RTU Design Factory and puts the design making into the foreground so potential game-changing startups are always aware of tackling issues, creating special skillset and developing.
Design making (or design thinking) is simple and can give a new vision to your startup. Firstly, you understand. You research and put yourself in someone else�s shoes, you look what�s around and become a true asset of the desired environment. Secondly, you create. You test the ideas and prototypes and come up with new solutions. Thirdly, you deliver. You give your product to the world, test, re-test, fix the bugs, change the whole structure and start understanding again.
Therefore, you do not live by your idea alone, you belong to the community, target audiences and all third parties you can benefit from and that can benefit from you. Such �design making� business attitude has let the RTU Design Factory grow big in a couple of months since its launch, offer more printers, computers and perks and add a great notion to the general startup culture in Latvia.
Knowledge is crucial
When you introduce the experiment in your startup, you likewise realize the importance of knowledge. Charles remarks that the RTU Design Factory �brings in knowledge� as the collaboration is what makes everybody succeed. If startup culture is somehow knowledge culture as well and is full of great resources, why not give them out to develop?
Eventually, not only you teach the others, but you teach yourself too. Gilad notes �you need to know what you want to say to the world� and be stubborn enough to believe in your idea and expression. While developing Windfire he�s had lots of challenges and failures, but learning from them has taught him persistence, the ability to dare and execute and strive for excellence. This attitude lets him bring the renewable energy close to people, grow his startup, attract partners, investors and dedicated team members.
�Rules� are relative
The experiment makes you question the rules. Gilad says you need to �create your own� to ensure that both your life and startup see no boundaries and frames. Success demands you to challenge and leave the traditional ways of thinking behind.
As soon as you manage to colour the world in your manner, it becomes easier to innovate. Startups are sometimes afraid to risk, they are persuaded not to risk and they decide to long for innovation rather than fighting for it. In the end, you simply need to choose what you want to do, stop being shy and maintain the full cycle of experiment.
Watch the whole meetup below: