Last Thursday we touched the subject of low budget SEO for startups, and even though we tried to cover as much ground as we could, there was still a lot to say left to say at the end. Our specialist guests shared many useful pieces of advice and even provided best practice examples, but we should keep in mind that the world of SEO never stops changing.
In order to make it easier for you, we jotted down some of the main insights and examples that you can use along the way:
The minimal requirements for a basic SEO strategy for a startup:
Create an SEO strategy starting with the objectives you define for your startup's website.
Goals to have: traffic, conversions, search volume for your brand. Think about the architecture of your website and about your conversion funnels.
Try to find the basic need that your startup is addressing and the most frequent questions that your potential audience is asking in relation to your startup. Do SEO through content that answers those questions.
Separate the money keywords (those who convert; on your landing page) from your traffic keywords (long tail & medium tail keywords used to attract relevant traffic).
Involve your users: give them a place to talk about subjects related to your startup (a forum, a discussion board, etc.) and optimization will naturally occur.
Create FAQ content, blog a lot, go meet some influencers who can help you, host guest posts from them, market that content, join relevant discussions with relevant people. Bloggers' outreach still works, so try it.
The most important channels/platforms to optimize for: Besides Google, you can consider in-store optimization if you have a mobile app. There is also social media optimization to consider and Youtube optimization, where you could more easily climb in searches for the terms you're interested in.
SEO tools: * Cognitive SEO - promoted itself through international conferences, guest posts from industry influencers on their blog, writing daily content that addresses SEO specialists & marketers. * Ahrefs * Moz.com * Squirrly.co * Opensitexplorer.org * Moz toolbar * You should implement / test the Google authorship. * Keep author rank in mind.
What happens if you pivot:
You should optimize for your brand as the main keyword, so if you pivot, you'll loose all your work and your best option to create a brand new website.
Don't invest only in branded keywords: building content will enable you to get traffic from other keywords too (such as long tail).
It's essential for your SEO efforts.
It can be done on a regular basis with less budget and more time dedicated to it.
Write freely about your product, with no SEO in mind. Then optimize the titles with the needed keywords.
Also focus on creating evergreen content that attracts traffic for the long periods of time.
Exact Search Volume vs. Broad Search:
Broad search is used when trying to do advertising through Google - which keywords people look for a lot.
Exact search will give you a better idea about what people look for to target your SEO efforts.
*Targeting multiple keywords/topics with one site: *
Focus is the word for your SEO strategy, as well as for your startup's product.
You can target keywords that are united by a common theme by creating a lot of relevant content around them.
This is a great tactic to follow in your SEO strategy.
You can get very valuable links even from your comments to posts on the most important websites and blogs in your industry.
Paddycode did a great job in marketing their content: they got featured on Moz and got a lot of great backlinks and relevant traffic. Analyse their blog for a good example of best practice.
Thanks a lot to our guests and thank you for joining us for our weekly meetup! Keep an eye on us for more interesting subjects and debates.