Publishing for Tablets and Monetizing Content

One year on from the launch of the iPad, and with a whole slew of competitors on the market now trying to chase Apple, sales forecasts for 2012 are already upwards of 80 million units.
But from a content owners' perspective, what has happened already as a result of this explosive new market, and what can we expect in the next 12 months? Is anyone making money from content? And how is the hardware driving content development?
We will be hearing from key players in this field - leading publishers making the transition to digital publishing; startup content retailers exploring new business models for traditional 'book' content; and billing platform specialists.
We'll be hearing what�s been learned so far and what the expectations are for the coming year. We hope you�ll join in the conversation!

Our Contributors

Eric Huang has worked in publishing for over 15 years. His first �real job� was as an editor at Disney Publishing in LA. He then spent six years in Australia, creating media tie-in books. Eric is now publishing director at Penguin Children�s Media and Entertainment division in London where he publishes books, apps and other storytelling platforms behind entertainment brands.

Mawuli Ladzepko is the Director of ExpressReads, a start-up with a new ebook rental platform. The platform gives readers the ability to access a wide variety of ebooks on a temporary basis - something we know consumers want, and publishers are trying to keep up with. ExpressReads titles can be rented via a range of devices including the iPad, iPhone, Android tablets and smartphones.

Martin Harris SVP Strategic Accounts at Bango, is responsible for managing the long term relationships with Bango's key customers in the USA, Europe and Asia Pacific regions. Working with global app stores, online publishers and network operators his role covers business planning and strategic sales. His 11 years experience in the mobile industry and wealth of knowledge in the mobile content and payments space means he often speaks at industry events. Previously, as Sales Director at (Interactive Investor International plc) Martin helped drive the company to a leading market position and through a subsequent IPO in February 2000. Martin spent 12 months with AT&T Labs, heading global new technology sales. Before that, he was at Sun Microsystems for 10 years, and has also held senior roles at NCR and Torch Computers in the USA and Canada.

Glynn Hayward is the Creative Director of Complete Control, a BAFTA award winning Independent Children's Interactive Production Company. During the last 12 years Glynn has directed and produced many memorable interactive resources for broadcasters, publishers and children's charities to assist children in learning through having fun online. Glynn's creative drive has also seen Complete Control launch its own kids animated brand on the App Store in the form of a series of funny seaside games. Glynn also sits on the Children's Committee for BAFTA.

About out sponsor...

Pearson is a global leader in education, business information and book publishing. The company�s brands include: the Financial Times, Penguin, DK, Prentice Hall, Longman, Poptropica, Edexcel, VUE, MyLabs, eCollege, Fronter and many others, with digital products and services already comprising one third of turnover. For more information on how TechHub startups can partner with Pearson please contact Juan Lopez-Valcarcel.