Member Spotlight: Andrew Ko of Moment.Us

Introducing Andrew Ko of Moment.Us, connecting brands with customers by contextualising special moments. Andrew came to Manchester 3 years ago, via Toronto, for his PhD at the Manchester Business School, and his company has started off 2013 with a bang by being accepted into the Collider12 investment programme.

So Andrew, what is your background and how did you end up becoming an entrepreneur?

From a very young age, I've always wanted to start and run my own company, I just didn't know what it would be in so I ran the gauntlet through life first. Graduated a mechanical engineer, worked on US military aerospace projects, did an MBA and now a PhD, before realizing the potential commercial opportunities of my current doctoral research.

Tell me about Moment.Us

Moment.Us is a technology company that helps brands try to understand their customers more deeply. We harness the power of context (emotion, mood, time, location, weather, music, images, social graph, etc.) to create applications that drive real customer engagement. This contextual data allows brands to truly understand their customers and provide them with highly personalised and incredibly rich products, services and experiences.

What do you like most about Manchester?

The weather. No seriously, I'm not joking! I do my best thinking when it's overcast and kind of grey outside while playing some smooth jazz or classic R&B on my headphones. Also, I've noticed that it doesn't rain as much as everyone thinks it does. Just thought I'd put it out there and help our reputation up here!

Why did you choose TechHub Manchester? Has the community been helpful?

As TechHub Manchester only started a few months ago, I knew that we could come in early and help make a difference to the budding tech community that's developing here. Everyone has been really helpful and friendly since we got here. We also love their goal of making Manchester a top 5 startup destination in the near future and want to help make that happen.

What's a piece of advice you would give to a budding entrepreneur?

What's that old saying? "If at first you don't succeed, try, try, try again." There's a lot of things that are out of your control when it comes to being a successful entrepreneur, but the one thing you can control is your determination. Work hard, keep trying and (eventually) you'll get there in the end. Just remember, its not about the 100m sprint, it's about the 10k marathon!

One random or silly fact about yourself

I can play five different instruments (piano, guitar, trumpet, trombone and the French horn) - oh, and the recorder, so make that six!

Thanks, Andrew! If the space gets quiet, we'll be asking you to provide the entertainment... Good luck with Collider12 and we'll keep our eyes peeled for lots of good news!