�Going global� means keeping an eye on markets all around the world. To follow this pattern, we built our meetup, taking place last Thursday, around the Eastern side of the map and invited Arturs Bernovskis, co-founder of Mailigen, to reveal the most interesting characteristics of the Asian market. Our learned lesson, in the end, would seem obvious, yet we decided to put it as another great remainder to all startups � know the rules of the game.
With that in mind, what to focus on when you want to make your research on Asia or China, in particular? Arturs Bernovskis gave some takeways:
- The number of population (think millions and billions, not thousands); - Policy in Asia (refer to privacy, intellectual property and censorship); - Language and culture; - IT rapid development; - Human psychology/ philosophy and need to feel to understand.
So what will you work on when you have to learn the rules?