Yesterday our members Eyetease announced an exclusive deal with global media giant Verifone Media. Eyetease's iTaxitop product - which some of you may remember from TechHub's ad's last year - delivers advertising messages from atop black cabs.
The deal signals the beginning of a London-wide rollout of the platform, which allows publishers the ability to change advertising content based on time and location.
It's the latest boost in what has been a great few months for Richard, founder of Eyetease, who took 4 years to get his product out on the road. Recently, the company has also been named one of the UK's top 20 tech startups. Says Richard, "My journey began in late 2009 when I was researching the market and wanted to understand if a product like this would be of interest to Verifone. Their response was positive and almost four years later we signed a deal!�
Mark Roberts, Verifone Taxi and Media Solutions VP & General Manager, calls iTaxitop a "game changer in the outdoor media market, bringing the power of online to an offline environment." The product is due to hit pavements near you this summer, marking the start of an exciting new media format for brands in London.