Last night TechHub London saw a packed room of over 100 app developers for our event on how to Build, Fund, Populate and Monetise your App. Our lovely sponsors at nPower kicked off the event by telling us about their developer challenge.
Our first speaker was Connor Treacy from Facebook, talking about Mobile App discovery. Hearing their tips on getting your app seen by the right people, and how to engage users was pretty exciting, and the sheer scale of Facebook's reach is impressive when you see it spelled out:
FB sent 263 million referrals to App Store and Google Play last month @TechHub— Dominic Taylor (@DomTaylor) June 25, 2013
Next, we had Nick Scott from TechHub members Import.io, who talked about getting data into your app and demonstrated how their tools help developers use content from the web in their apps. Lots of people were really interested in the opportunities this would open up in allowing small teams to build apps with some great data.
Andy Young from Stripe was next, with tips for monetising apps. Andy raised interesting points on the topics of - what to charge for your app, how to charge, and gave us some great examples of tactics that work for others.
Then we had Ross Murray-Jones from YPlan who gave us their story, how they had grown from a small team at TechHub to over 40 employees and how they now estimate they are on 10% of phones in London. Ross gave some great tips on how to approach fundraising.
Last, but certainly not least, Frederic Lardieg from Octopus Ventures gave us some insight into why investors are so excited about mobile, and some of the possibilities that exist in the mobile space.
Thanks to all the speakers, Npower for being a great sponsor, and we hope to see you all soon at TechHub for another buzzing event!