Adlet through to the finals of the Global Startup Battle.

Following on from the success of the Swansea Startup Weekend Adlet, an online ad platform, is through to the final 15 of the Global Startup Battle in the Women's Circle, which is sponsored by Coca-Cola. Adlet is one of only three UK teams and the only Welsh team across all categories to make it through to the final.

Adlet founder, Emma Coles, says �The fact that my business idea was taken from concept to reality in one weekend is incredible. More people need to be aware of the support talent that exist in Swansea. It really is a fantastic place to do business.�

Adlet is a web-based social ad platform for independent bloggers and small businesses, to allow bloggers to quickly and easily monitise their blogs and accept adverts from businesses that want to ensure their products are shown to relevant consumers.

Since the Startup Weekend Adlet has signed up advertisers and publishers for its beta test launch in early 2014 and received fantastic feedback from both sets of users as well as members of the tech community.
�We have had such wonderful support from other members of the Swansea tech scene and we are now based out of the newly opened TechHub Swansea. It�s really an exciting time to be an entrepreneur in South Wales. We�re proud to represent not only Swansea, but the UK in the Global Startup Battle and have been truly inspired to build the foundation of what we believe will be an international brand.�

The finalists in the Women's Circle go before executives at Coca-Cola, YouNoodle, Startup Angels and RivalIQ who will access the teams on their business model, execution and longevity. The winner will receive $10,000 in travel to go out to Coca-Cola's headquarters in Atlanta, Georgia and receive one-on-one mentoring from Coca-Cola Women Executives.